Technology Middleman News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Explaining to me the original vision behind the company. >> it was for me, my co-founder and our 100 friends to be able to push a button and an s-class mercedes rolls up that was it. but everybody wanted it. all of our friends wanted it and their friends wanted it. we just opened it up. >> reporter: uber doesn't employee their drivers. instead it serves as a technology middleman connecting them to passengers. its valuation has surpassed companies like delta and hertz but the press coverage hasn't always been so friendly. >> it was terrifying. >> reporter: just last month, a sun yore uber execu...

Driver back ground checks. in portland, madrid, and bangkok, it's been to stop service. and after the taxi industry protested, all for a company that just launched four years ago and is now valued at more than $40 billion. >> as an entrepreneur, did you think you'd be running a car service? >> absolutely not. >> reporter: that's uber ceo back in the early days explaning the original vision for the company. >> it was me, my cofounder and our 100 friends to be able to push a button and a mercedes rolls up but everybody wanted it. all of our friends wanted it and their friends wanted it so we ope...

>> for for me, my co-founder and our hundred friends to be able to push a button and an s-class mercedes rolls up. that was it. but everyone wanted it. >> reporter: uber doesn't employ its drivers, it serves as a technology middleman, connecting them to passengers. its valuation has surpassed companies like delta and hertz but the press coverage hasn't been all good. last month an executive said they should hire a million dollars. silicon blogger air is ray lacy one of the targets of the scheme. >> i've covered powerful tech companies for a long time and powerful moguls for a long time and i'v...