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An internal campaign to encourage Toyota in Japan to develop a mini HiLux that would compete with models like the Ford Maverick and Hyundai Santa Cruz is underway, with the brand's American executives suggesting "it's one of the opportunities".
Toyota has issued a mic-drop on its Chinese challenger brands, suggesting it's vehicles are simply better than those being produced by brands like BYD, MG, Haval and others, but says it can't keep up with its rivals' ever-sharpening pricing.
With Electric Vehicles Totaling Only 0.5% Of US Sales, Toyota Claims It Is Catching Up In The EV Race
Toyota still has no plans to offer a Ford Maverick competitor in the United States. But it's a segment that Toyota is thinking about.
Hydrogen Fuel Cell Technology: Toyota Motor North America (TMNA) has renamed the TMNA R&D California office as its new North American Hydrogen Headquarters (H2HQ).