Back in July 2012, not too many people would have wagered on TSN 690 Radio celebrating its 20th anniversary. At that time the all-sports radio station that began life as THE TEAM 990 in 2001 had been purchased by Bell Media, along with CJAD,Virgin Radio (then Mix 96) and CHOM FM. According to Canadian Radio-television Telecommunications Commission (CRTC) rules, Bell Media would now be over the three-station cap for English-language ownership in the market. So they subsequently proposed the conversion of TSN 690 to a French-language sports talk format co-branded with TSN's French-language ...