Plane daft: EGO is the latest in a long line of terrible airline names
The launch of airline badly named airline Credit: Getty It takes guts to launch a new airline in the midst of a global pandemic, so the debut of EGO Airways, an Italian start-up that will fly domestic routes from March 28, deserves applause. The name suggests no lack of confidence, although as often happens the creators of brands rarely think things through. When its customers arrive late for a meeting, “Sorry, my EGO was delayed,” will surely take some explaining. Fortunately, some carriers boast refreshingly direct monikers. Wizz Air, easyJet, Delhi-based Zoom Air and Boom, which plan...
Source: telegraph.co.uk