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KrisShop partners with Singapore Tourism Board to help grow local brands KrisShop.com will profile local brands, as part of the partnership KrisShop has agreed on a three-year partnership with the Singapore Tourism Board (STB) to jointly market home-grown brands and help them grow their e-commerce reach. Under the partnership, content will be co-developed to profile local brands on the KrisShop website. During the first phase, the two partners will launch a domestic campaign to raise awareness of local brands and grown demand for their products. Both parties will develop and amplify content ...

Details 27 January 2021 Singapore Tourism Board (STB) and Singapore Airlines’ flagship retailer, KrisShop, has entered into a three-year partnership to jointly market home-grown brands and grow their eCommerce reach. The partnership also seeks to create “seamless experiences” for local and international customers for both brands. Under the partnership, content will be co-developed to profile local brands on KrisShop.com and highlight the vibrancy of Singapore’s retail scene. In the first phase, STB and KrisShop will launch a domestic campaign to rais...