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Riskalyze Fintech Report Card: December 2020 Riskalyze CEO Aaron Klein provides his take on the biggest news to hit advisor technology in the previous month. SEC Delivers a Christmas Gift to Advisor Marketing Why It Matters: The antiquated rules to stop penny-stock pushers in their tracks had kept advisors from sharing real-life stories about how they’ve helped clients live and invest fearlessly. When I’m choosing a service provider, I care 100 times more what other people say about them than what they say about themselves. This is a fantastic move by the SEC that benefits service-oriented advisors. It’s also going to be a big inflection point for many of the advisor marketing solutions out there like Snappy Kraken and FMG Suite.