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Tencent-backed analytics firm Amplitude confidentially files for direct listing
July 15, 2021
Tencent Holdings Ltd-backed Amplitude said on Wednesday it had confidentially filed paperwork for a direct listing in the United States, just a month after a funding round valued the analytics startup at $4 billion.
Founded in 2012 and also backed by Sequoia Capital and Singapore’s GIC, Amplitude helps companies optimize their products by analyzing which features translate to better business outcomes.
The San Francisco-based firm’s customers include Comcast-owned media company NBCUniversal, payments processor PayPal Holdings Ltd, fitness products maker Peloton Interactive Inc and grocery delivery firm Instacart.
Companies have bolstered their digital presence and online product offerings due to the impact of the COVID-19 pandemic, leading to increased demand for companies like Amplitude. ....

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