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/PRNewswire/ The International Foodservice Manufacturers Association (IFMA) announced today the election of officers and directors to its 2023 Board of.
/PRNewswire/ The International Foodservice Manufacturers Association (IFMA) announced today the election of officers and directors to its 2023 Board of.
International Foodservice Manufacturers Association (IFMA) Launches Virtual Operator Engagement Toolkit
First deliverable from new Go-to-Market Planning Program Provides Actionable Resources for Foodservice Sales Leaders
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CHICAGO, March 9, 2021 /PRNewswire/ The International Foodservice Manufacturers Association (IFMA) announced today the launch of the Virtual Operator Engagement Toolkit, an online portal designed to give IFMA members actionable resources and best practices to execute go-to-market strategies through virtual communication channels.
Virtual communication was already growing, but the COVID-19 restrictions accelerated the need to replace face-to-face meetings. Based on hundreds of interviews with operators and manufacturers, and with the direct involvement of more than 30 sales leaders on the planning committee, the IFMA Virtual Operator Engagement Toolkit provides best practices and segment-specific recommend