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Tesla has launched the social media platform "Tesla Engage" for its policy team and customers, replacing Tesla Forums, which was earlier launched by the company. What Happened: Tesla Inc (NASDAQ: TSLA) Friday launched social media platform Tesla Engage to encourage owners and fans to take action on behalf of Tesla for its electric vehicle and solar energy, CNBC has reported. The first post on the microsite reads, “Engage Tesla is a new platform...

Tesla plans to shut down the forums section on its website as it launches a new social platform called the Tesla Engagement Platform, a move that’s raised the ire of a community of its most ardent supporters. Tesla first announced the new engagement platform with a notice at the top of its forums page that […]

While Tesla Engage soft-launched last year and is basically a continuation of the company's online community-building efforts, it represents a more centralized approach to organizing its fans and members of official Tesla Owners Clubs for political purposes. Tesla's fan base is the envy of all automakers. While it was cultivated in the company's early Roadster years, the fandom grew exponentially with CEO Elon Musk's nonstop engagement with fans and critics online, in particular on Twitter and YouTube. Tesla fans today run the gamut from vocal, sometimes rabidly so, brand loyalists to bullish...