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By election day. up from 11.5 million in 2012. it's all very ambitious, but it's been done before by the democrats. >> i'm doing great, what is your name? >> reporter: they're trying to emulate the obama ground machine that crushed the gop for two cycles. >> my name is mary perkins williams. >> reporter: army of activists are spread out over the same key states as republicans. clinton campaign aides say they've signed up some 1 million volunteer shifts for the last 96 hours alone. old school using paper and clipboards and put in a tally at the end of each day. still, the clinton system is very...

Clipboards, putting in tallies at the end of each day. still, the clinton system is very high-tech, using social media to build on that vaunted obama operation. >> text plan to 27246. it's now going to walk me through making my entire voting plan. >> a personalized plan for where to vote, when to vote, and even how to get there. >> forcing people to get specific and make a commitment. >> exactly. i'm taking public transit, voting in the morning and i know my polling location. >> so we're just focused on the turnout right now. >> reporter: translation, team clinton knows exactly who her voters ...

They've signed up some 1 million volunteer shifts for the last 96 hours alone. in some ways, team clinton is old school, using paper and clipboards, putting iniallies at the end of each day. still, the clinton system is very high-tech, using social media to build on that vaunted obama operation. >> text plan to 27246. it's now going to walk me through making my entire voting plan. >> a personalized plan for where to vote, when to vote, and even how to get there. >> forcing people to get specific and make a commitment. >> exactly. i'm taking public transit, voting in the morning and i know my p...

Friend, good to talk to you. always have good advice for you when i get to talk to you on the air. and i don't understand why you don't just call me and tell me this stuff. just call me and tell me. >> i could text you. i could text you, but then you're probably not going to like it as much, t.j., because what cnnmoney has found out, cnnmoney has done a little digging here, and they found out that text messaging actually has quite the markup let's say, oh, 6,500% of a markup. that's because they're short, quick, and cheap to send the text messages and they cost the carriers a third of a cent t...

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