With Digital Commerce Surging, Social Media Looks for Its Place in Retail
TECHNOLOGY By Andrew Asch | Thursday, January 21, 2021 Social media has minted its own internet celebrities, but many entrepreneurs are trying to judge whether platforms such as Instagram and Facebook will make fortunes for retailers. With the billions of people checking social media every day, these platforms should be natural candidates for shopping. In mid-2020, the platforms, both owned by Facebook Inc., the Menlo Park, Calif., technology conglomerate that earned more than $70 billion in 2019, introduced Instagram Shops and Facebook Shops. In the future, consumers will be...
Source: apparelnews.net