Page 12 - The Cube News Today : Breaking News, Live Updates & Top Stories | Vimarsana

More thrilling to reunite after 20 years. yeah. well, you're both very welcome. layla smith is head of objective media group, part of the tv giant all3media and, before that, she was controller of entertainment at itv. i mean, layla, you're looking after a huge selection of programmes at objective. what are your big hits at the moment? well, like what we're talking| about, one of the big things, was bringing the cube| back after many years. so, it was off air for many. years and we bought it back last year in october. it was a £1 million - cube with new gameplay. it's back again this year, i ...

This word because i know we're all a bit over it, but there i was also a covid thing here. there were certain shows, i and i think the cube was part of this too, we couldn't do audiences, so actually it's| great to do a show that you know. - and there isn't an audience, l but it's fine because you know the show. if you put a new show that l probably would work better with an audience, that you try out for the very first time - and the audience isn't - there to react, that might affect it doing well, i so you don't want to take that risk. i think that happened i quite a lot during covid, and i ...

Well, you're both very welcome. layla smith is head of objective media group, part of the tv giant all3media and, before that, she was controller of entertainment at itv. i mean, layla, you're looking after a huge selection of programmes at objective. what are your big hits at the moment? well, like what we're talking| about, one of the big things, was bringing the cube| back after many years. so, it was off air for many. years and we bought it back last year in october. it was a £1 million - cube with new gameplay. it's back again this year, i and there are other shows that we are either reb...

And i think what you do, . with all shows, is you tend to look at it and think, | "how can we improve? "does it need _ something changing up? "do we change elements of it? "do we freshen up a format?" when it's a game show... it might be different for ruby and clive with celebrity- interview, that's about really brilliant interview, isn't it? l but i don't think that - happened with the cube. so, actually, it's not so much that the format is broken, . but actually, viewers do demand a freshness to their content. - they don't just want the same thing, ad infinitum, _ and that's i think what i h...

"how can we improve? "does it need _ something changing up? "do we change elements of it? "do we freshen up a format?" when it's a game show... - it might be different for ruby and clive with celebrity- interview, that's about really brilliant interview, isn't it? l but i don't think that - happened with the cube. so, actually, it's not so much that the format is broken, . but actually, viewers do demand a freshness to their content. - they don't just want the same thing, ad infinitum, _ and that's i think what i happened with the cube. itjust didn't have a fresh- view, and that's what we did....