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I recently came across a headline that stopped me in my scrolling tracks: “Twitter considering subscription service”. Now this is not completely unexpected, as we saw it with Google when they introduced YouTube Premium. But if you’re anything like me, the question is what could they offer that would make me spend my hard-earned money on tweets and also, where will it leave our advertising audience? Admittedly I am quite passive when it comes to Twitter, occasionally logging on just to stay in touch with what’s happening. But for many users, it’s more than an occasional visit – especially in times of a pandemic. ....