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The MOST Awards perfectly illustrates the importance of relationships, collaborative partnerships and effective communication. It highlights the media owners who are invested in media agencies and who are at the forefront of fostering and building great relationships.
Covid-19 has been one of the main reasons for digital transformation across many markets, particularly in the e-commerce space. As a subset of e-commerce, social e-commerce has seen some gains since 2020 with digital media giants enhancing their shopping capabilities in the digital space. What do we know about social e-comm so far? eMarketer says, “We define social commerce to include products or services ordered by buying directly on the social platform or through clicking links on the social network that lead to the retailer’s product page with an immediate purchase option. This includes Facebook Marketplace, Instagram Checkout etc.” ( Social ecommerce 2021)
FREE WEBINAR | Fighting through the fog to grab consumer attention Join the Future of Media online event on May 5 at 10am on how to gain and keep people’s attention in today’s distracted world 09 April 2021 - 15:29 How does a brand build, boost and bag the attention of an audience in today’s world? Image: Unsplash/Serg Antonov “Stuff” is a catch-all for just about anything that puts pressure (subconsciously or otherwise) on people to perform mental multitasking at an often overwhelming rate. Right now you probably have one eye on this article and the other on your inbox or phone.
Consumers want more, better, faster, cheaper and can we have it now please? These recurring themes are popping up more and more in everyday life. After fetching one child from school to drop off at an extra mural recently, he asked to grab something to eat in between. We drove straight to a local fuel station five minutes away that has a very good mini store and a great selection of ready foods in the forecourt. As we were pulling up to park, I noticed not one, or two, but three Mr D delivery scooters and their drivers parked while having a break and a chat in between deliveries. At the same time there was a Courier Guy van parked next to me in the parking – clearly the ready foods options were good and the location convenient.
Lockdowns and social distancing measures kept cinemas, concert halls, exhibition centres and stadiums around the world closed for much of 2020. Shifting performances and other events online has been the order of the day for all sectors. Advertising and promotional spend, as one of the most pragmatic line items to cut, saw brand owners slash advertising and promotional spend almost to the point of irrationality. From a spend point of view, cinemas declined drastically by 66% compared to 2019. This was worsened by the hard lockdown implemented by the government in March last year. Cinema reported no ad-spend for a solid five months.