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The Financial Fallout Of Snapchat's Failed Monetization Strategies: What Lies Ahead?

In 2017, Snapchat, one of the leading social media platforms, suffered a significant financial setback when the company reported a net loss of $2.2 billion. This loss was largely attributed to Snapchat’s inability to successfully monetize their platform and attract and retain new users, leading some to speculate that the company may have been overvalued. […] ....

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