MX Player, Axe & Mindshare partner for interactive short film The Right Click
It goes live on the platform on 12 February. 11 Feb, 2021 - 12:56 PM IST | By indiantelevision.com Team KOLKATA: Entertainment super app MX Player has dropped the trailer of its interactive short film – The Right Click. With this product innovation, it has become the only homegrown OTT platform to introduce viewers to interactive narratives that enables them to decide on the course of the story. In collaboration with Axe and Mindshare, MX Player is raising the bar of storytelling with this interactive short film that promises the brand a high user engagement and an e...
Source: indiantelevision.com