Political parties leverage OTT platforms for advertising during Lok Sabha Election
The Indian National Congress is advertising on Disney+ Hotstar, while the Bharatiya Janata Party is advertising on MX Player.
Source: afaqs.com
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Indian OTT platforms: Chinese C-drama gaining popularity on Indian OTT platforms
MX player is an Indian video streaming platform, which also has foreign TV content- Korean and Chinese Dramas in its “MX VDesi” section. Interestingly, most of the YouTube channels which stream C-Drama are located in western countries and the content/ script originated from China. C-Drama YouTube channels are predominantly operating from the United States, Taiwan and Hong Kong, ET has learnt.
Source: indiatimes.com
Netflix: Making content more accessible for disabled: OTTs
The OTT service providers were responding to a letter sent by the ministry of information & broadcasting (MIB) last month. The ministry had written to two industry bodies that represent these companies after the Delhi High Court issued an order to make films and other content accessible to persons with disabilities.
Source: indiatimes.com
Amazon deal off; MX Player eyes funding
To sustain operations in the increasingly competitive AVoD market in India, the cash-strapped company needs funding.
Source: livemint.com
MX player news: MX Player signs content deal with DistroTV
DistroTV offers more than 270 channels worldwide and 180 in India. Its growing content line-up includes news, sports, movies, music, entertainment, and lifestyle channels. It is also adding original content and new channels that cater to Hindi, Tamil, Bengali, Marathi, English, and Punjabi speakers.
Source: indiatimes.com