Nutrica Oil's clever new campaign is greased with giggles | The Work
Three new films inject humour into promoting the brand's different variants, comprising real-life instances where one size doesn’t fit all.
Source: campaignindia.in
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Times of India launches 'My City, My Art' challenge for World Art Day | News
Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.
Source: campaignasia.com
Having the balls to check: How a pregnancy test could save men's lives | News
An Ogilvy-backed campaign’s 40-second ad features a pair of gonads — Tano and Nato — who take a pregnancy test and find out they are negative for testicular cancer.
Source: campaignasia.com
'Duolingo on Ice' was just an April Fools' joke. But here's how the brand made it feel real | Advertising
Duolingo's director of marketing campaigns Michaela Kron shares the strategy, tactics and results behind the language learning app’s prank.
Source: campaignasia.com
Colgate takes on the not-so-sweet problem of forgetting to brush at night | The Work
Featuring celebrity ‘dessert’ influencers, the film tackles appropriate oral care after the consumption of after-dinner treats.
Source: campaignindia.in