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Rolling out globally from ANZ to Canada and the UK, the campaign focuses on empowering individuals of all sizes, shapes, genders and backgrounds to embrace aesthetic treatments to feel bolder in their skin.
The “Youth” initiative is the result of the combined efforts of people from around the world.
Entries and winners came from four continents.
The film conceptualised by Leo Burnett takes a stance against conformity, aiming to inspire individuals to liberate themselves from the pressures of a set culture.
The social media campaign created by Bodega aims to add a little ray of sunshine to the winter blues.