Thin Man, Sullivan s team-up to support the 11 Day Power Play Brewers collaborate to produce One Lofty Goalsh , a kolsch-style beer to raise funds for cancer research and support services. Author: Pete Gallivan Updated: 8:11 AM EDT June 10, 2021 BUFFALO, N.Y. Add another one to the growing list of what we can start calling beers for a cause. This time it is a collaboration of two breweries with Western New York ties. It is a cause close to the hearts of both companies. In fact, Sullivan s U.S. CEO, Michael Meade, is a Buffalonian and a player in this year s 11 Day Power Play. I happen to be somebody that runs a brewery and company out of Ireland and then here I am in Buffalo, New York at Thin Man Brewing Company doing a collaborative brew all to benefit the cancer causes that we re benefiting by skating in the 11 Day Power Play, so I m so thrilled, Meade told Daybreak s Pete Gallivan.