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Information gets to them is the same? >> absolutely. you know, social media could be our best friend and worst enemy today. millennials happen to be spending the most time on social media. when it comes to marketing tactics to appealing to the millennial consumer, so much remains in the social media space. >> embrace social media and think digital first. think mobile. >> yes. absolutely. this is the biggest disappointment because you might have the most beautiful website with great services or great product, but if your website is not mobile, you will lose out on consumer spending. the reality...

Homes, are we sitting at our desk tops? are we sitting on our laptops? no, we're sitting with our ipads, we're sitting with our mobile devices, we're scrolling through looking for that. even that, that's the mobile experience. so everyone understands, that's where people look first. >> right. okay. that's basically what google is telling us as well. right, as you're saying this is what we're concentrating on. this is a good reminder for us to take a look at our site and see how it looks on mobile. >> that's right. >> give us some ideas about how to -- from people who are only paying attention ...

Forethought. >> right. >> it really means that your -- first of all, your site should be smart enough to recognize the kind of device it is on. it has to sniff that information and then be resizeable. when you're designing, think about that. you have to have all of these panels that show full width, half width, one column. when we were designing our site that's kind of what we went through. it seemed very complex, but once you do it -- >> right. >> -- then it kind of lays the groundwork and it becomes a lot easier. if you're concerned, if you don't know you've got your own website and you have...