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Zambia : What it will take to create free, Independent and Professional Media after August 2021 - Vimarsana News

Zambia : What it will take to create free, Independent and Professional Media after August 2021

By Dr Parkie Mbozi IN LAST week’s article I elaborated the traditional functions of the mass media from normative and functionalist perspectives and how the media’s effective execution of these two functions will be crucial as Zambia goes to the polls this year. I further elaborated that an ‘ideal media’ will be crucial to ensuring that the 2021 elections are transparent, free and fair. The question is, how do we get the ‘ideal media’, that is judged as free, independent and, above all, ethical or professional during the elections and, more importantly, beyond August 2021? The ans...