Caribou considers a new look, but it may not come cheap
Caribou is looking for a new look, but some officials there are sticker-shocked by the potential cost of rebranding the city. For at least a decade, Caribou signs, police cars, promotional materials, city documents and other things have displayed a familiar logo: a silhouette of the namesake deer species, surrounded by the slogan “the most northeastern city in the United States.” Problem is, it’s not clear what community holds that distinction. Caribou’s name appears nowhere in the logo. In a meeting of the Caribou City Council last week, Councilor Mark Goughan voiced frustration with...