Burberry built a gleaming mountain of mirrors in the middle of South Korea's Jeju Island
Burberry has installed a mirrored mountain structure on South Korea’s Jeju Island, the first of a planned series of global pop-ups.
Source: nextshark.com
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How Asian markets are leading the way with new shopping experiences
The consumer journey has undergone a complete reinvention over lockdown. While there has been a huge shift to shopping online, the high street has continued to play a key role in the conversion funnel. Creating a successful omnichannel strategy is already looking to pay dividends in Asian markets, and increasingly in the West too.
Source: thedrum.com