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Potato milk has arrived on supermarket shelves poised to be the big plant-based trend of 2022.

Potato milk comes riding on two factors; its health benefits and eco-consciousness. The makers claim that potato milk requires, "half as much land as oat milk and 56 times lesser land than almond milk for production."

Could Potato Milk Be the Next Plant-Based Favorite? Europe is getting a brand new plant-based milk from an unconventional ingredient–potatoes. The Swedish milk brand DUG will launch domestically in Original, Unsweetened, and Barista variations, but soon after will become available on Amazon in the United Kingdom. The new plant-based milk is the product of a partnership between the parent company Veg of Lund with Professor Eva Tornberg at Lund University. “We have a good product that we are proud of,” Veg of Lund CEO Thomas Olander said. “Our choice to use potatoes as a base means that...

Shares A new vegan milk is hitting stores in Europe and it’s made from an unlikely vegetable: the humble, and allergen-friendly, potato. Swedish milk brand DUG was created by parent company Veg of Lund in partnership with Professor Eva Tornberg at Lund University and just became available in Original, Unsweetened, and Barista flavors on Amazon in the United Kingdom after its domestic retail debut.   Fortified with vitamins, including B12, the potato-based milk also includes pea protein, rapeseed oil, and chicory fiber in its formulation. The new milk is free from soy, gluten, and added su...