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Givaudan publishes flavours trend report - Vimarsana News

Givaudan publishes flavours trend report

Flavours manufacturer Givaudan has published its latest FlavourVision trend report in partnership with consumer insights agency Canvas8.

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Thomas UllramGivaudan Taste
Givaudan publishes flavours trend report - Vimarsana News

Givaudan publishes flavours trend report

Flavours manufacturer Givaudan has published its latest FlavourVision trend report in partnership with consumer insights agency Canvas8.

Givaudan reveals the five consumer macro trends that will transform 'confusion and disruption into certainty and opportunity' - Vimarsana News

Givaudan reveals the five consumer macro trends that will transform 'confusion and disruption into certainty and opportunity'

The world is currently fraught with uncertainties, ranging from economic and political instability to the ongoing threat of climate change and supply chain shortages. Along with the ever-present shadow of Covid-19, these factors are impacting people’s behaviours, values and even taste preferences.

Givaudan reveals the five consumer macro trends that will transform 'confusion and disruption into certainty and opportunity' - Vimarsana News

Givaudan reveals the five consumer macro trends that will transform 'confusion and disruption into certainty and opportunity'

The world is currently fraught with uncertainties, ranging from economic and political instability to the ongoing threat of climate change and supply chain shortages. Along with the ever-present shadow of Covid-19, these factors are impacting people’s behaviours, values and even taste preferences.

'There's no second chance to make a first impression': Givaudan on how to enable alt meat's 'final push' into the mainstream - Vimarsana News

'There's no second chance to make a first impression': Givaudan on how to enable alt meat's 'final push' into the mainstream

Meat alternatives are moving in the right direction on taste, texture and affordability, according to the flavour and fragrance giant. But manufacturers still need to bridge a gap to everyday consumers in order to reap the rewards of the mass market, it says.