Meta enhances Threads after user exodus. Here's what's new
Threads — which rivals X, the social media platform formerly known as Twitter — lost more than half of its users in the weeks following its buzzy launch.
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Threads — which rivals X, the social media platform formerly known as Twitter — lost more than half of its users in the weeks following its buzzy launch.
Mark Zuckerberg is optimistic that retention rates will improve as the company continues to add more features to the app.
After debuting earlier this month, Threads has amassed over 100 million sign-ups, catching the attention of several companies and digital marketing agencies.
Meta launched its Twitter competitor, ‘Threads,’ on July 5, 2023. The platform aims to allow users to share text updates and join public conversations. Anyone can post up to 500 characters long, and include links, photos, and videos up to 5 minutes in length.
Twitter decided to impose viewing limits as part of its strategy to restrict data scraping and system manipulation.