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According to reports, Meta's Threads has lost more than half of its users since its inception. During an internal company town hall, Mark Zuckerberg stated that the app's retention was "not perfect."
The iOS app now offers translations for post text. This is a feature important for cross-posting across different geographies.
Recently released data indicates that Instagram's Threads app is already a massive success, gaining a fifth of Twitter's weekly active users.
Elon Musk has shared the numbers regarding the increase in "Total User Active Seconds" on Twitter, noting that usage was up by 3.5 per cent week over the week globally.
Industry analysts have revealed a chart that suggests that Twitter's traffic is 'tanking' following the launch of Meta's new app Threads.