Detailed text transcripts for TV channel - MSNBC - 20171209:12:37:00
Next story so interesting. one entrepreneur's keep to success, she says, is going brandless by eliminating what she calls the brand tax. that includes advertising, retail space, and distribution. here's her story. >> reporter: when a new company sets up shop, so much of luring in those early customers is about the brand. but this san francisco start-up is redefining that. ceo tina sharky cofounded brandless, which shipping everything from barbecue sauce to hand lotion direct to consumers. each item is priced at $3 or less. the idea, eliminate what the company calls the brand tax, which include...
Source: news source