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Chat with up to 25 people at a time. everyone can connect to the same meeting using their platform of choice from google video chat, to cisco and skype. share or view content during the meeting and arrange the conference participants to suit your preferences. time now to answer some of your business questions. adam rich is the co-founder and editor in chief of thrill list, the all digital men's lifestyle brand and celeste hilling is ceo of skin authority, based in carlsbad, california. it was profiled here on the show, which is how we met you. great to see you on the set. >> great, thank you...

He drives engagement with playful games. adam rich, cofounder and editor of chief at thrill list.com. overseeing content for the men's life-style brand. and daniel pink author about books on the changing world of work. "to sell is human." great to see all of you. mike, we've heard about this a lot. foursquare, a big deal. what put it into our psyches. if you don't think back to what they are saying in the piece about boy scout badges, et cetera. it seems this is tricky. in order to get it right, you can put badges on, do a couple of things on thrill list, get a badge. get another badge and the...

>> my best investments so far have been in companies that had no traction. finding pinterest, they had no traction. >> thank you so much for participating on the panel, coming on the program and we'll see you back in the studio hopefully sometime soon. >> thanks. >> we've spoken a lot on this show about how to create a brand. but then once you create it, how do you gain traction with the brand? it is one of the big topics at the "new york times" small business summit. we have a panel to talk about it here. adam rich is the co- founder of the popular online shopping and restaurant site thrill l...

>> my best investments so far are companies that had no traction. finding pinterest, they had no traction. >> thank you for coming on the program. >> thank you. >> thanks, j.j. we spoken a lot on the show about how to create a brand. but then once you create it, how do you gain traction with the brand? it is a topic here at the small business summit. we have a panel to talk about it here. adam rich is the co- founder of thrill list. then maria ross. great to see both of you. >> thanks for having us. >> when you started thrill list, which is a well known popular grand. how much did you think ...

Familiar faces a lot of the time. what's great, they tell their friends about it. >> alli, steffi and allison are all clear in the en, they are not simply selling a makeup application or a blow-dry, they are selling a feeling that was once reserved for the rich. >> we kind of internally joke that we are not selling blow-outs. we areal selling happiness and confidence. convincing consumers to buy into something that isn't a necessity can take finesse and marketing savvy. let's go to two people that have an abundance of both of those. adam rich is the co-founder and editor and chief of thrill ...