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4 Tips For Starting Or Reinventing A Business In Tough Times Richmond Times-Dispatch (VA) Think the best time to start a business is in a booming economy? Maybe. But some of the biggest business success stories in recent decades actually came from a good idea hatched during a recession. Consider these names: CNN, Uber, Airbnb and Square. There are many more. The effects of COVID-19 are forcing existing businesses to reinvent themselves, and some of today's most significant business obstacles will spark new startups offering innovative solutions. With the pandemic quickly shifting consumer beh...

At that time, shoeshine boys were ubiquitous in the business district of New York. The shoeshine boy offered Joe some stock tips. Joe decided that, when even shoeshine boys are offering stock tips, it’s time to get out of the market. He sold off his entire portfolio immediately, and the crash came soon after, leaving him with his wealth intact, at a time when so many others had lost theirs. Is the story true? Well, this is one of those instances in life in which it doesn’t really matter whether the incident actually happened. The  lesson to be learned from it is true, either way.