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While companies saw a surge in the number of grocery orders, even food orders reached an all-time high for some players.

Coca-cola: "After two consecutive years of Covid-related disruptions and business impact, your company has delivered an impressive performance for the Financial Year 2022-23," said HCCB.

The 'Nothing Official About It' campaign during the 1996 Cricket World Cup had stolen the thunder entirely from official sponsor Coca-Cola that year in one of the most disruptive moves in ambush marketing history in the country. The new 'Unofficial Sponsor of Blue Energy' advertisement for Sting seeks the same impact as Coca-Cola is the official World Cup drinks sponsor this year too, industry executives said.

India-Pakistan Match: The 'Nothing Official About It' campaign during the 1996 Cricket World Cup had stolen the thunder entirely from official sponsor Coca-Cola that year in one of the most disruptive moves in ambush marketing history in the country. The new 'Unofficial Sponsor of Blue Energy' advertisement for Sting seeks the same impact as Coca-Cola is the official World Cup drinks sponsor this year too, industry executives said.

Coca-Cola India is expecting strong consumer demand in the current quarter due to the ongoing cricket World Cup and festive season. The company plans to have the highest marketing spends ever in the second half of the year, with a focus on brand activations during festivals and cricket events. The company is one of the lead sponsors for the ICC World Cup and expects the fourth quarter spends to be 5-7% higher than in a normal year