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hello. are you finally in a position to make some money out of social media? well, the big name companies do very nicely, thank you, out of what you post and what you share, but have the tables turned in favour of the individual? can we all make cash with our latest musical composition or the recipe we lovingly demonstrate if we're a little bit smarter about it? well, websites like patreon offer fans the ability to pay their favourite artists and writers directly. tiktok and facebook have started offering cash to the most popular creators. so, is there money to be made in the so—called creative economy, and how worried are the big beasts — facebook, youtube, tiktok — about the competition and who's moderating all of this online? well, let me introduce you to my guests. sam yam is the co—founder and now the chief technical officer of patreon.
so, is there money to be made in the so—called creative economy, and how worried are the big beasts — facebook, youtube, tiktok — about the competition and who's moderating all of this online? well, let me introduce you to my guests. sam yam is the co—founder and now the chief technical officer of patreon. in a few sentences, sam, give us a flavour of what patreon actually is and what it does. yeah, well... thanks for having me, julian. patreon is effectively a platform for creators to get paid in an ongoing sustainable way to their community, and in return, their community gets access to exclusive content, access to the creators and in many cases, a safe environment for their community. we'll expand on that in the next 25 minutes or so. becky flint is a social media influencer and founder of pepper studio, a social media marketing agency. how do you spot the next big youtube or tiktok star?