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The EU has effectively vanquished a TikTok feature that Europe’s digital commissioner described as “toxic” and “addictive as cigarettes.” TikTok owner ByteDance said on Wednesday that TikTok Lite’s reward-to-watch feature would be suspended.
TikTok Lite has voluntarily suspended its “Reward to Watch” feature. The tweaked version of TikTok could be highly addictive, especially for children,
Chinese technology firm ByteDance has killed a controversial TikTok rewards programme amid threats from senior EU officials.
TikTok has suspended a rewards program on TikTok Lite amid a dispute with European Union regulators over its impact on children.