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After months of watching civil rights demonstrations through the country and on the streets of Jacksonville at times even participating themselves the students were surprised when in February the school district didn t seize the opportunity to use Black History Month as an education tool to drive lessons about local racial justice movements and Black history. Instead, the school district launched its own inaugural month-long campaign for mental health and suicide awareness called You Matter Month. While that campaign had its own issues because it encouraged students to #TakeOffYourMask during a global pandemic, some students worried the language minimized Black Lives Matter campaigns and hijacked the attention from the sole month annually centered around Black lives. ....
DCPS makes changes after students call for ‘You Matter Month’ to be renamed Updated: Tags: JACKSONVILLE, Fla. – After Sandalwood High School students took to the hallways on Wednesday in protest of the district’s “You Matter Month” campaign, more demonstrations were held Friday on campuses across the district. Students rallied again at Sandalwood, as well as at First Coast High School, Fletcher High School, Andrew Jackson High School and others. The main target of all the demonstrations is the district’s “You Matter Month” campaign which they say takes away from Black History Month and, at the same time, high-jacks the “Black Lives Matter” phrasing. ....