Survival of the fittest: Media's toughest year in decades
Survival of the fittest: Media's toughest year in decades Survival of the fittest: Media's toughest year in decades Normal text size Advertisement The Australian media sector entered 2020 already in a mild state of crisis. With traditional advertising models already smashed by the growth of the digital giants, only the most strategic and well-run players were looking forward to a prosperous year when the smoke of the summer fires started clearing in late January. Then the COVID-19 pandemic ripped away huge swathes of revenue, forced overnight changes to the way newsrooms and production houses...