Walmart Agrees to Sell Bonobos at Steep Loss
The retail giant acquired the menswear brand in 2017 for $310 million.
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The retail giant acquired the menswear brand in 2017 for $310 million.
Walmart Inc. agreed to sell its Bonobos menswear line to WHP Global and Express Inc. for $75 million — $235 million less than what the retail giant paid for the business in 2017.
Walmart paid $310 million to buy the brand in 2017, but it’s selling for $75 million
WHP will pay $50 million for the Bonobos brand. Express, which is partly owned by WHP, will acquire the Bonobos operating assets and related liabilities for $25 million.
Global brand management firm, WHP Global, and fashion retailer, Express Inc. (EXPR), has acquired menswear brand, Bonobos, for $75m (£60m)