The Rise of B-Beauty: How British Brands Are Revolutionising Skincare
May 27, 2021 Certain countries are renowned for their game-changing approach to beauty. There is the cultic mythology of the French pharmacy, for example, where dewy-skinned gallic women stock up on their no-frills, science-led skincare (the practical secret to their effortless glow). More recently, South Korea’s hallowed ten-step routine – overloaded with sheet masks, essences, serums and sleep creams – has gone global, leading to a maximalist wave of new products and overflowing bathroom shelves. Its neighbour, Japan, has been similarly influential, experimenting with scientific innov...
Source: anothermag.com