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Mexico was the world’s leading supplier of vanilla more than a century ago, before it lost its title. Those tied to Mexico’s vanilla industry are working to increase the spice’s local consumption and production.
Markets have long since shifted and artificial vanilla is now the global norm. But in Papantla, a city in Veracruz state where the spice is still strongly tied to people's identity, scientists, chefs and farmers are actively pushing to reassert its profile.
Markets have long since shifted and artificial vanilla is now the global norm. But in Papantla, a city in Veracruz state where the spice is still strongly tied to people's identity, scientists, chefs and farmers are actively pushing to reassert its profile.
Markets have long since shifted and artificial vanilla is now the global norm. But in Papantla, a city in Veracruz state where the spice is still strongly tied to people's identity, scientists, chefs and farmers are actively pushing to reassert its profile.
Markets have long since shifted and artificial vanilla is now the global norm. But in Papantla, a city in Veracruz state where the spice is still strongly tied to people's identity, scientists, chefs and farmers are actively pushing to reassert its profile.