How to attract large investors to your direct investing platform – TechCrunch
Many fintech startups have tried to become a market-maker between investors and investment opportunities. However, the challenge with this two-sided market is: How do you get the investors to show up? It’s hard enough to get retail investors, but family offices and other large check writers are even more challenging to lure. I’ve been meeting lately with an increasing number of family offices interested in investing directly into companies in lieu of via funds. As a result, I’ve started investigating some of the online platforms that enable direct investing. For instance, those focused ...