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The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.
In 2024, the phase-out of cookies and the emergence of new measurement techniques will usher in a year marked by disruption, uncertainty, and experimentation...
Marketers are failing to measure the full impact of their marketing investments: WARC
It's a critical period for marketers. In addition to the latest updates imposed by the tech giants, like removing identifiers or deprecating cookies,
First-party data is an increasingly important part of the marketer’s toolkit; LiveRamp’s Tim Geenen explores how to mix rich targeting data with one of the widest reaching channels: audio.