'Heat Happens': Sprite launches first-ever global brand platform and refreshes visual identity – Campaign Brief Asia
Think of the last time you had to wait in a seemingly endless line, lost your Wi-Fi connection during a key scene in your favorite show, or took a chance on that extra-spicy dish. Did you surrender to the heat, or keep your cool? Sprite's new global campaign was developed by WPP's Open X, with creat
Source: campaignbriefasia.com
