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Interview, Part 2: Hess Family Wine Estates’ Tim PerssonJanuary 19, 2021 In the second part of our interview, Hess Family Wine Estates chairman Tim Persson discusses the impact of California’s latest wildfires on the 2020 vintage, and his vision for the Hess portfolio over the next few years. SND: What’s been the impact of smoke taint from last year’s fires on the 2020 vintage? Persson: We’ve had quite a lot of experience with smoke taint between 2008, 2017, and, to a lesser extent, 2018 in the North Coast. In our experience, it’s virtually impossible to deal with smoke taint wh...
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