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NBC's Kentucky Derby Coverage Draws More Viewers Than All Awards Shows - Horse Racing News


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Medina Spirit (Protonico) wins the Kentucky Derby (G1) at Churchill Downs. John Velazquez up, Bob Baffert trainer, Zedan Racing owner.
NBC Sports presentation of the 147th Kentucky Derby averaged a Total Audience Delivery (TAD) of 14.5 million viewers as the “Run for the Roses” returned to its traditional first Saturday in May date – marking a 54 percent increase from last year s event (9.4 million on Sept. 5), according to official national data provided by Nielsen and digital data from Adobe Analytics.
Viewership peaked at 15.7 million viewers from 6:45-7 p.m. ET on NBC as Medina Spirit mounted a wire-to-wire victory and trainer Bob Baffert won the event for a record seventh time. ....

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