CNN CNNI Simulcast December 20, 2014 10:57:00
When we were at the same point in the lifestyle. with social media and the increasing spread of mobile phones and the coming 4g networks. here, we can spread the game much faster than we did in china. >> reporter: the games currently broadcast, the nba knows they are too early to be a benefit to a mass television audience. once they have grown the interest, silver says they will consider changing the tip-off times in america to accommodate the market overseas. that's when you will know it's really taking off. cnn. >> we will wait and see. thank you so much for watching cnn. i'm natalie allen. ...