Together Awaits News Today : Breaking News, Live Updates & Top Stories | Vimarsana

More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more Vacation rental brand Vrbo has seemingly made significant gains, even over the larger Airbnb, in recent months, but it was steep advertising spend that bolstered those gains as Vrbo outspent Airbnb 10-fold in U.S. advertising during the first two months of 2021. In other words, Vrbo bought a lot of traffic, overwhelmingly through online video, including Google’s YouTube, raising the question whether Vrbo’s boost is sustainable. Screen shot from Vrbo’s YouTube ad �...

Vrbo Tries Catch Up With Airbnb as Short-Term Rentals Rebound The brand has spent nearly 10 times more on marketing Despite being around for less time, Airbnb doesn't need to put as much money into its marketing efforts. Getty Images December 9, 2020 At the onset of the pandemic, it was unclear whether travelers would opt for the security of a major hospitality brand’s health and safety policies or roll the dice with a short-term rental platform where the host is responsible for changing the sheets.