After Reset, Melt Concept Tom & Chee Plots Franchise Growth
After more than two years spent retooling the grilled cheese and soup concept it acquired in September 2017, GSR Brands was primed to relaunch franchising for Tom & Chee in 2020. The COVID-19 pandemic quickly hampered those plans, but now GSR CEO Roger David is ready to try again. âThe pandemic has been a little bit of a shot to the gut,â said David. âWeâre resetting the table to go at it again.â During the interview, a new franchise agreement for a location in Texas landed on Davidâs desk, he said, adding to the two units in development in Oklahoma City and Pitt...
Source: franchisetimes.com