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AlleyWatch 90% of Americans who exercise regularly say they will continue at-home workouts even after gyms fully reopen. The convenience of rolling out of bed combined with a growing number of options to exercise at home has led consumers to splurge on sophisticated at-home fitness equipment. Ergatta provides an at-home connected rowing machine and subscription service that incorporates interactive gaming elements to provide a full-body workout. From a 17.3-inch interactive screen, rowers can choose a personalized experience based on their goals. The Ergatta Rower, which retails at $1,999 w...

AlleyWatch Ergatta Ergatta is a fitness startup that provides competitive games to deliver full-body workouts through home fitness services. Founded by Alessandra Gotbaum and Tom Aulet in 2019, Ergatta is backed by investors that include Earl Stevens, Techstars, Greycroft, Mark Pincus, and Nat Turner and is headquartered in Brooklyn. INDUSTRY:Fitness, Health Care, Wellness FOUNDERS:Alessandra Gotbaum, Tom Aulet 90% of Americans who exercise regularly say they will continue at-home workouts even after gyms fully reopen. The convenience of rolling out of bed combined with a growing number of o...

Ergatta, cofounded by Tom Aulet, is an at-home rowing machine that incorporates competitive gaming elements for a full-body workout.

As the world takes its first steps back to relative normalcy, there remains a major question mark around how profoundly our day-to-day is going to be changed for good. New York-based Ergatta is the latest to receive some of that windfall, announcing a $30 million Series A this morning. This latest round -- led by Advanced Venture Partners with participation from Greycroft, Fifth Wall, Gaingels and Hans Tung (GGV) -- brings the company’s total funding up to $35 million, including a $5 million seed round raised in July of last year.

This story is available exclusively to Insider subscribers. Become an Insider and start reading now. SimilarWeb released its ranking of the 25 fastest-growing direct-to-consumer brands for Q1, according to quarter-over-quarter monthly traffic growth. These brands had at least 10,000 monthly visitors and achieved strong growth in financial results and social-media impressions compared with Q4. Startups listed by SimilarWeb tackled problems that arose during the pandemic, such as weight gain and anxiety.