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The sky is the limit. Toyota Australia’s new campaign, ‘In Our Nature,’ focuses on a commitment to a cleaner and safer world for everyone. Created in collaboration with Saatchi & Saatchi Australia and Revolver Film’s director Stephen Carroll, the integrated campaign rolls out across key media channels; broadcast, digital, OOH and in-store. Featuring a little girl in her boxcar aiming for new greater heights, the campaign aims to highlight a 25-year commitment to innovation in alternative fuel technology. It also focuses on how ‘safety’ and ‘invention’ are ingrained in Toyota�...

July 16 2021, 9:13 am | BY Ricki Green | 16 Comments Toyota Australia has launched ‘In Our Nature’, an integrated brand campaign via Saatchi & Saatchi Australia, that highlights its commitment to a cleaner and safer world for everyone.   Leveraging Toyota’s safety technology (Toyota Safety Sense) and 25-plus year commitment to innovation in alternative fuel technology, the campaign demonstrates how ‘safety’ and ‘invention’ are both ingrained in Toyota’s quest for a better tomorrow. In a way, it’s in Toyota’s nature to constantly innovate and strive forward. The int...

Toyota leverages safety and cleaner technology with new brand campaign July 16, 2021 10:33 Toyota Australia has launched a new brand campaign, ‘In Our Nature’, to promote its commitment to a “cleaner and safer” future. The campaign, launched via Saatchi & Saatchi, features two TV spots highlighting the auto brand’s safety technology, Toyota Safety Sense, and its 25-year history in alternative fuel technology innovation. ‘All of us’ builds on Toyota’s commitment to safety in car technology, stating that it is all of our responsibility to keep each other safe. The second spot, ...