Optimizing Ad Traffic in a Multichannel World
Broadcast management systems respond as platforms bloom and content grows
Source: tvtechnology.com
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Operative, Imagine Communications Partner on Unified Ad Tech Solution
The companies will offer media companies a solution unifies and automates tv media sales and execution
Source: tvtechnology.com
Imagine, Sky Media team for TV ad management transformation
| 17 February 2021 Imagine Communications, which aims to enable broadcasters and content owners monetise TV, has entered into an agreement with Sky advertising sales arm Sky Media to transform the way that multiplatform media advertising is bought and sold. In a collaborative five-stage project, Imagine will work with Sky Media to evolve its existing, on-premises Landmark Sales application into a cloud-based, fully managed service for cross-platform campaign sales management, inventory optimisation and adaptive audience fulfilment. Central to the project is Sky Media’s One Ca...
Source: rapidtvnews.com